Meet Coach Ken
With decades of real-world sales experience across 13 industries, Coach Ken Younce has built his career on one simple belief:
Relationships over Sales.
From knocking doors and cold calling to building businesses and training hundreds of sales teams nationwide, Ken knows what it takes to
succeed in the field.
As a certified John Maxwell Leadership Coach and founder of Be Real Sales & Leadership Training, Ken helps contractors develop confident sales professionals, stronger leaders, and winning cultures.
His philosophy is simple: Have comfortable conversations that lead to valuable relationships.
No gimmicks. No high-pressure pitches. Just real conversations, practical skills, and proven systems that produce lasting results.
The Be Real Difference
Traditional sales training teaches people what to say. Be Real teaches people how to connect.
We believe conversations are more powerful than pitches, relationships are more valuable than transactions, and consistent daily actions create lasting success.
Our approach combines real-world experience, practical sales systems, leadership development, and accountability to build a winning sales culture from the inside out.
The "Core Four"
The Four Fundamentals of Be Real
1. JOURNEY OVER DESTINATION
Success isn't just about reaching the goal. It's about consistently doing the right things every day. Focus on the process, and the results will follow.
2. CONVERSATIONS OVER PITCHES
People don't want to be sold. They want to be heard, understood, and helped. Ask better questions, listen with intention, and create comfortable conversations that build trust and uncover real needs.
3. WIN THE MOMENT
Success is built one moment at a time. Every conversation, every follow-up, and every small victory moves us forward. Focus on winning the opportunity in front of you rather than worrying about the final outcome. Small wins create momentum, and momentum creates results.
4. RELATIONSHIPS OVER SALES
The goal isn't simply to make a sale. It's to build a relationship that creates trust, loyalty, and long-term value. When we genuinely care about people and put their needs first, sales become a natural result of the relationships we build.